The Durable Insights for a Lasting Brand

The collection of our insights and observations, ready to take and use. It is our seeds to plant and grow your business success.

The $500,000 Simple Logo: A Lesson in Business Value

You see it flash across your screen—a new logo for a major company. It’s just a simple shape, maybe a letter or two in a clean font. Then you hear the price tag: half a million dollars. How is that…