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How to Find Your Niche: A Simple Guide to Building a Business That Matters

Stop trying to be everything to everyone. This guide breaks down why thinking small is your greatest strength and gives you a step-by-step process to find the specific audience that's waiting for you.

5 mins
Marketing, Positioning, Strategy, Targeting

Stop Targeting Demographics. The Future of Marketing Is Targeting Moods.

We've spent decades targeting customers by age, location, and gender. But the most powerful signal of what someone wants isn't who they are, but how they're feeling right now. This is your guide to mood-based marketing—a more natural, effective, and human way to connect.

4 mins
Targeting, Marketing, Strategy