Category Email Marketing

Social media followings are fickle, rented land. It’s time to move beyond vanity metrics and build a resilient, owned asset for your business. Learn the UNQA framework for creating an email list that fosters genuine connection and drives sustainable growth.

We’ve been taught to obsess over the size of our email list. But what if real growth comes from making it easy for people to leave? This is a guide to a more human, more effective email strategy—one based on value, trust, and the radical idea of letting go.