TL;DR: You shouldn’t buy “a website.” You should invest in “a result.” A website is just a tool, like an empty shop. A “Client Acquisition System” is the entire business, with a great product, a clear message, and a line of customers at the door. We help you build the entire system, not just the empty shop.
The Most Common Question We Get
“How much for a website?”
It’s the first question most people ask. And it’s a perfectly logical one. But it’s also the wrong one.
It’s not a bad question, but it’s a question that traps you. It forces you, the business owner, to shop for a commodity. You end up comparing agencies based on price and a list of features, like shopping for a new TV.
- Agency A: “5-page site, $5,000”
- Agency B: “8-page site, $4,000”
This is a race to the bottom. And it completely misses the point.
A Website is a Cost, Not a Result
When you buy “a website,” that’s exactly what you get. A collection of pages, code, and images.
It’s like buying an empty, beautiful shop in the middle of the desert.
The agency builds it, hands you the keys, and wishes you luck. You’re left standing inside your new, silent shop, wondering why the phone isn’t ringing.
A website, by itself, is a cost. It’s an expense on your balance sheet.
What you really want is an investment. You want a system that brings you a return. You don’t just want the empty shop; you want the location, the marketing, and a line of your dream customers waiting to get in.
Stop Buying the Vehicle. Start Buying the Destination.
Think of it this way: A website is just the vehicle. It’s not the destination.
Nobody wants to buy a car. They want the freedom to go to the beach. Nobody wants to buy a diet plan. They want to feel healthy and confident.
You don’t want a website. You want:
- A calendar full of qualified leads.
- The freedom to stop worrying about where the next client is coming from.
- The confidence that your brand looks as good as it is.
- A simple, automated way to build trust with new people.
At UNQA, we made a decision. We stopped selling the vehicle. We decided to be a partner who helps you reach the destination.
We Sell Outcomes, Not Just Deliverables
Here’s the difference.
The “Old Way” (Selling a website):
- You get: A 5-page website, basic SEO, and a contact form.
- The focus: “Does it look good?”
- The end: The day the site launches.
The “UNQA Way” (Selling an outcome):
- You get: “The 24/7 Client Growth Engine.”
- The focus: “Does it generate qualified calls?”
- The end: This is just the beginning.
Our “Client Growth Engine” package might include a website, but we don’t lead with that. We lead with the promise. Here’s what that system looks like:
- Core Foundation (Discovery & Strategy): We find the one simple, powerful message that makes your dream client feel understood.
- The Engine (Website & Content): We build a simple, beautiful, and fast website that proves you are the right choice and guides them to act.
- The Fuel (Marketing & SEO): We build the pathways (like content, social, or search) that bring the right people to your site.
- The Automation (The System): We build a simple, automated follow-up system that builds trust with new leads so you don’t have to.
- Our Guarantee (The Promise): We tie our success to yours. For example: “We will work with you until you get your first 10 new qualified leads from this system.”
See the difference? One is a list of tasks. The other is a partnership with a promise.
The One Question to Ask Instead
This small change in thinking changes the whole conversation.
It filters out low-bid vendors and attracts high-value partners.
The next time you talk to an agency, don’t ask, “How much for a website?”
Instead, ask this:
“What is the system you will build to help me get {Your Dream Outcome}?”
Ask them to define the outcome. Ask them how they guarantee it. Ask them how it works.
This question will tell you everything you need to know. It will start a real conversation about your business, your goals, and a potential partnership.
And that’s the only conversation worth having.
Ready to Talk About Your Outcome?
Stop shopping for “services” and start looking for a partner.
If you’re tired of just “getting a website” and are ready to build a system that actually grows your business, our door is open.
Let’s spend 15 minutes talking about your real goals. No sales pitch, just a real conversation about your destination.