TL;DR: Stop trying to master complex marketing funnels. Instead, identify the top 10 questions your customers ask, record simple video answers using your phone, and post them on your website and Google Business Profile. This single strategy will make you the go-to answer for both customers and AI search engines, driving real growth.
What if your best marketing strategy for the next five years wasn’t a complex funnel, but simply answering the questions you hear every day?
Many business owners feel stuck. You’re doing the things you were told to do—you have a website, you post on social media—but it feels like you’re shouting into the wind. The reason is simple: the game has changed. Your customers have stopped browsing for links and started asking for answers.
The World Shifted While We Weren’t Looking
People don’t scroll through ten blue links on Google anymore. They ask a question to their phone, to Siri, to Alexa, or to ChatGPT, and they expect one clear answer.
This is a massive shift. Before, the goal was to get someone to click on your website. Now, the goal is to be the answer itself.
If your website doesn’t provide clear, direct answers to the questions people are asking, the new “answer engines” will simply ignore you. The phrase, “that’s the way we’ve always done it,” is quickly becoming the most expensive mistake in business.
The Mobile-First Truth
Think about how you use the internet. It’s almost always on your phone. Your customers are no different.
- By 2025, nearly two-thirds of all web traffic will be from mobile devices.
- Almost half of all online sales in the US happen on a phone.
Here’s the part that really matters: more than half of consumers will not recommend a business if it has a poor mobile website. A clunky, hard-to-use mobile site isn’t just an inconvenience; it’s actively damaging your reputation and losing you sales. You have to meet people where they are, and they are on their phones.
Your New Playbook: Just Answer Their Questions
This all sounds big and scary, but the solution is surprisingly simple and human. The most powerful way to become visible to both customers and AI is to directly answer their questions.
This strategy builds trust, establishes you as the expert, and gives search engines exactly what they’re looking for. Here’s how to do it in four simple steps.
Step 1: Find Your Golden Questions
You don’t need to guess. You already know what your customers want to ask. Get a piece of paper and write down the answers to these two prompts:
- What are the top 5 questions a new customer always asks before they buy?
- What are the top 5 questions your happiest, most loyal customers asked when they were starting out?
These ten questions are your new content plan. They could be about price, process, materials, timing, or anything in between.
Step 2: Record Your Answers (The Simple Way)
You don’t need a fancy studio. Take out your smartphone, prop it up on a counter, and make sure you have good light. Look into the camera and answer one of the questions, just like you would if a customer were standing in front of you.
Keep it short and simple—aim for 60 to 90 seconds. Be yourself. People connect with people, not with perfect scripts.
Step 3: Put Your Answers Where They Count
Once you have your short video, you have a powerful piece of marketing. Now, put it to work.
- On Your Website: Get the video transcribed (you can find cheap services online). On the page for the relevant service, add the question as a headline and post the text of your answer below it, then embed the video.
- On Your Google Business Profile: Google is the new homepage for local businesses. Use the “Questions & Answers” feature on your profile to post your golden questions and your transcribed answers. This is a direct signal to Google that you have the information people are looking for.
Step 4: Be Human, Be Local
When you record your answers, don’t be afraid to mention your town or a local landmark. For example, instead of saying “we deliver anywhere,” say “we can deliver to anywhere from the old mill to the new town square.”
This kind of specific, local context makes your content far more relevant and trustworthy to people in your community. It shows you’re a real part of the place where you do business.
It All Starts with Being Helpful
Marketing doesn’t have to be complicated or feel fake. At its core, it’s about earning trust. And the most natural way to earn trust is to be genuinely helpful.
By answering your customers’ real questions, you stop chasing trends and start building a foundation of authority and goodwill. You become a reliable resource, not just another business trying to make a sale. And in today’s world, that is the most powerful advantage you can have.
Ready to become the go-to answer in your industry? We build marketing that makes sense. Book a free discovery call with UNQA, and we’ll help you build your own playbook.